CzechTourism has identified a group of "national products" (destinations, itineraries, and seasonal products) as key selling points for the travel industry. These products will be promoted by CzechTourism over the next ten years and beyond.
While some of these products are already selling well (Prague), others are not yet widely known in the United States. The mini-manual we offer you here provides an introduction into what these national products are and why they might be attractive to you and your clients. A full-fledged sales manual is in the works, there will also be new brochures and eventually fam trips.
Meanwhile, we welcome any comments you might have - your feedback is essential for our strategy.
Download the Mini Manual (pdf).
The Czech National Products include:
1. The capital city of Prague
2. Český Krumlov and South Bohemia
3. The Spa Triangle (Karlovy Vary, Mariánské Lázně, Františkovy Lázně)
4. Olomouc, the ancient capital of Moravia, and the surrounding area
5. Český Ráj ("Bohemian Paradise")
6. Corridor Munich - Prague
7. Easter holidays and spring celebrations
